Role: Lead Researcher
Led a research effort to establish Cash’s “Commerce Vision” and how Cash App could begin to incorporate commerce features and functions into their ecosystem while ensuring that they address key strategic priorities and needs of key audiences.
The purpose was to lay the intellectual and strategic foundation on which to build future features.
Work is under an NDA.
Team: Michelle Nielsen, Toby Barnes, Taylor Hunt, Lusmaia Diaz, Ben Vickery
Role: Lead User Researcher
Worked with Nike Valiant Lab’s team to research, inform, and design a value proposition and product experience for Nike’s Connected Fitness platform.
The purpose was to research and design an underfoot sensing system that could measure how much strain and force a person’s body undergoes while they run to help them avoid injuries.
Led various research projects and teams, from concept testing to hardware testing. Through research efforts, the team secured funding rounds through various strategic reviews, though the project was put on hold due to internal restructurings.
Team: Brandon Rivera, Megan Reilly, Patric Moeri, Jordan Jackson, Arash Saffarzadeh.
Role: Program Manager
Worked with awesome people to develop and launch the inagural Data Labs program to help state teams ideate, develop, and stand-up data projects. I co-authored a “playbook” to help others with similar ambitions in state government and launched.
Here is a write-up of my work with the wonderful team in CO.
Other team members would later join and carry the baton with it ultimately making list of Fast Company’s “Next Big Things in Tech” in 2023!
Team: Vinith Anam, Ashley Thompson, Samantha Levy, Ali Benson, Katya Abazajian, Tyler Kleykamp.
Role: One of many Co-Founders
ALL RISE is a social justice publication based in Portland, OR developed, written, and curated by current or formerly incarcerated people. Lucky enough to work on this with a crew of incredible people.
If you want to learn more about the process or want a copy, I’m always down to chat.
Team: Ben Hall, David Olson, Joshua Wright, Ivan Jaramillo, Matt Burda, J. Zimmerli, Dan Jones
Role: Assistant Researcher (Current)
Assisting professors in developing academic research projects on sustainable development goals, initiatives, and impacts. I have a couple of upcoming publications centered around natural resource management in Oregon and energy preferences within BIPOC households in Oregon.
Additionally, I have done research concerning collaborative and cooperative agreements between federal, state, and local governments with tribal governments.
Team: Dr. Shane Day, Dr. Hal T. Nelson, Dr. Phillip J. Cooper.
Role: Strategist
Helped to develop distinct experiences and services to launch in the new Nike 650 store. Conducted rapid research in-market to inform and refine experience concepts.
We primarily worked on: Connected Store, Speed Shop, and a secret sneaker offering. Read more about it here.
Team: Aaron Seymour-Anderson, Daniel Jones, Carlos Bernal, Toby Barnes, Rodrigo Moyses, Kim Llama, Chip Davis
Senior Director Client at Nike: Sean Madden
Role: Lead Strategist
Worked with a great crew to revamp U.S. Soccer’s digital presence with a new website and game-day app experience. The new U.S. Soccer app provides fans with matchday experiences, exclusive content, and live states and enhances in-stadium experiences by connecting fans to activities in and around the stadium.
Team: Nick Lawhead, Sunil Mohan, Ivan McClellan, Pierre Benz, and many others.
Worked with the Global Basketball and North America Running Category to organize various qualitative research projects to explore and define their primary consumer segments. Work included managing the recruitment of respondents, moderating and conducting in-field research, documentation/ analysis, and presenting to clients.
The research took place in various markets: Shanghai, Beijing, Houston, New York, Los Angeles, and Chicago.
Role: Research Lead
Team: Ben Taylor, Protein, Jack Lodge, Haley Ma, Carsten Thede and Micah Bartel
Role: Strategist
Worked in a multidisciplinary team to create a product trial experience that would be scaled globally.
Team: Daniel Jones, Toby Barnes, Rodrigo Moyses, Carlos Bernal, Benjamin Parisot, Thom Lovegrove, Whitney Jenkins, Brett Reese, Alice Chiapperini, Matteo Capaldi, Ji Won Lee, Abby Bridges, Erich Quist, Scott Provan, Ginny Golden
Honors:
One Show - Experiential/Digital Installations Shortlist 2018
Cannes - Digital Craft/Experience Design Shortlist 2017
Role: Strategist
Worked with a fun team to find new ways to get Hispanics to consume milk. Focused on time that brings the family together: a glass before bed helps you sleep better.
Team: Pablo Buffagni, Montse Barrena, Curro Chozas. Sharon Cooper, Saul Escobar, Chris Mellow, Luis Miranda, Juan Oubina. Kymberly Spector.
